Our History, Your Future
Best known for the iconic red triangle affixed to every storefront, Canadian Tire is the Company’s core retail banner and one of Canada’s most shopped general merchandise retailers.
Since 1922, one of the hallmarks of Canadian Tire’s growth and success has been its unique business model. The 490+ Canadian Tire stores across Canada are run by third-party operators known as Associate Dealers. Dealers are entrepreneurial store-owners who are committed to providing customers with exceptional customer service under a nationally recognized brand with products that are tailored to each local community.
Since the first Associate Store opened in 1934, our franchise model has offered Canadian Tire Dealers the opportunity to become leaders in their communities. As one of Canada’s top 10 most trusted brands1, customers trust their local Canadian Tire and Dealer to provide them with products and services for the jobs and joys of life in Canada.
Our Dealers are the driving force behind our brand – they are the reason Canadian Tire holds a special place in the hearts of Canadians. It is the commitment, understanding and experience of our Dealer community that enables us to bring special moments to Canadians and that continues to differentiate us from our competitors.
Lead your store
Our Dealer model is unique and offers more opportunity for leadership than a traditional franchise model. As a Canadian Tire Associate Dealer, you oversee and manage your store’s operations, systems, finances, and procedures. In addition, you’re empowered to select, develop, and lead a team of your own employees.
Lead your community
For more than 90 years, Canadian Tire has been investing in communities across Canada. As community leaders, Canadian Tire Dealers are the face of Canadian Tire at the local level. Our Dealers value their customers and look for ways to give back to their community, from promoting healthy and active living and building safer communities, to responding to natural disasters in their community.
Dealers also have the opportunity to give back through Canadian Tire Jumpstart Charities. Jumpstart is a nationally registered charity dedicated to removing financial barriers so kids across Canada have the opportunity to get off the sidelines and into the game.
Drive your Career
Canadian Tire is a place where you can truly make a difference in the lives of Canadians, perform at your best, and be recognized for your achievements. Your efforts and success are directly recognized with our performance-based mobility system, allowing you to begin in a small-volume store, and progress to larger volume stores as criteria are met. Dealer mobility is a critical part of Canadian Tire’s success as it inspires Dealers to excellence by rewarding high performers with moves to more profitable stores, invigorating the network and driving sales.
Your Support System
Our world-class program offers candidates extensive training to give you the skills and knowledge needed to run your first Canadian Tire store. Our program uses a blended approach that includes self-directed learning, instructor-led training, and virtual learning sessions, customized to meet individual learning needs. Additional hands-on learning can take place in selected host-Dealer stores and in collaboration with peers and mentors.
Be inspired to perform at your best every day. With cutting edge store design, digital marketing, e-commerce and the use of leading-edge customer analytics, you’ll be set up for success in the competitive retail industry. In addition, our award-winning call centre and state of the art distribution centres help you respond to the changing expectations of consumers.
Once placed with a Canadian Tire store, you will benefit from the strong support system provided by a network of over 490 Dealers. An extensive regional team, as well as corporate teams who offer marketing, supply chain management, purchasing, financial and store operations support, will be with you every step of the way.
You will also be connected with the Canadian Tire Dealers’ Association (CTDA), a non-profit organization dedicated to serving the needs of its members. The CTDA is dedicated to serving the needs of its membership by providing high quality strategic programs and services in a cost-effective manner.
Are you ready to start your career as a Canadian Tire Associate Dealer? Click here to apply now.
1 "Canada's 10 Most Trusted Brands." Macleans.ca. 14 Aug. 2012. Web. 17 Nov. 2014. http://www.macleans.ca/society/life/canadas-10-most-trusted-brands/.