Achieving full circularity
In 2021, Canadian Tire Petroleum ran a pilot program in over 90 Gas+ and ONroute locations across Ontario and Quebec to recycle windshield wiper fluid bottles. These locations used new “bottle trees” to collect empty bottles, which were then taken to special facilities to be cleaned, broken down into original material and sold back to the windshield wiper fluid supplier to produce new bottles. In total, approximately 62,000 used windshield wiper fluid bottles were turned into new ones during the trial run, diverting 10 tonnes of plastic from landfill. The program proved so successful that it has been rolled out to an additional 150 gas station locations.