Making an impact with CottonConnect
In 2021, Mark’s sponsored a drip irrigation program in India through CottonConnect, an organization that
works to improve sustainability practices in the cotton supply chain. Mark's has partnered with
CottonConnect since 2011, working together to educate cotton farmers on sustainable ways to decrease
their dependence on chemical fertilizers, contribute to improved air quality, reduce water usage and
enhance their livelihoods by growing high-quality cotton.
Compared to a control group, farmers who participated in the drip irrigation program saw a 10.5%
increase in yield while achieving a 13.2% reduction in water usage, 20.8% reduction in chemical
fertilizer usage and 5.3% reduction in input costs. For more information, please visit CottonConnect's website.