Canadian Tire

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Canadian Tire and home décor icon Debbie Travis extend partnership based on brand success story

August 04, 2009
    TORONTO, Aug. 4 /CNW/ - From colourful beginnings in 2005 as a paint line
available exclusively at Canadian Tire stores, the Debbie Travis Collection
has since expanded to an assortment with more than 1,200 products, and is
today one of the most successful home décor brands at Canadian Tire. Based on
this success, Canadian Tire and Debbie Travis have signed an agreement which
will see the brand partnership extended for another two years.
    "The successful partnership with Debbie Travis has taken our credibility
in the home décor and organization businesses to a whole new level as
customers increasingly select Canadian Tire as the retailer of choice for
products for their home," said Duncan Reith, senior vice president,
merchandising, Canadian Tire Retail. "The solid growth of the Debbie Travis
brand mirrors this great response we've had from our customers who continue to
tell us they want inspiring, stylish and affordable decorating solutions."
    The Debbie Travis collection, which is inspired by trends from all over
the world, features 1,200 products that are stylish, affordable and easy to
    "My collection is designed to bring style that is fresh, easy and
affordable, whether its redoing the whole house or just updating a room - it's
sure to be simply brilliant!" said Debbie Travis.The Debbie Travis Collection includes:
    Tabletop           Decorative        Window and floor  Lighting
    (dinnerware,       accessories       coverings         (table and floor
    serveware,         (mirrors, clocks,                   lamps, pendants,
    flatware,          vases, candles)                     vanity lights)
    glassware, dining
    and kitchen
    Furniture          Storage &         Bath              Interior paint
    (seating, tables,  organization      (bath furniture,  The colour palette
    entertainment and  (decorative       countertop        includes 348
    shelving units)    baskets, wall-    accessories,      colours
                       mounted shelves,  bath textiles and
                       closet            shower curtains)
    -------------------------------------------------------------------------To celebrate the success of the Debbie Travis Collection and recognize
the importance of its female customers (roughly half of Canadian Tire's
customers are female), Canadian Tire is hosting "What Women Want" - a day of
music, free product samples, large prizes and interactive booths focusing on
home decor, organization, kitchen, fitness and lawn and garden. The event will
take place on Wednesday August 5th from 11 a.m. to 3 p.m. at Yonge & Dundas
Square in Toronto.
    Debbie Travis will be making a special appearance and speaking at 12:30
p.m., followed by an autograph signing session and the opportunity to look at
her extensive product collection. Other special guests include artist Walter
Campbell, BBQ master Ted Reader, professional organizer Clare Kumar and Yoga
instructor Cynthia Rose.

    Canadian Tire Corporation, Limited (TSX: CTC, CTC.a), operates an
inter-related network of businesses engaged in retail, financial services and
petroleum. The Company operates more than 1,200 stores, gas bars and car
washes, including the country's most-shopped general merchandise retailer.
Canadian Tire Financial Services manages approximately 5.0 million Canadian
Tire MasterCard accounts and markets related financial products and services
for retail and petroleum customers. More than 57,000 Canadians work across
Canadian Tire's organization from coast-to-coast in the enterprise's retail,
financial services, and petroleum businesses.

For further information:
For further information: Lisa Gibson, Canadian Tire, (416) 544-7655

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