From hands-on product demonstrations to state-of-the-art drive-in
service bays getting your car ready for the road has never been easier
BOWMANVILLE, ON, Oct. 19, 2011 /CNW/ -To further establish its position
as Canada's automotive authority, Canadian Tire today unveiled a new
automotive retail concept at the Bowmanville location - the automotive
store of the future. While continuing to bring Canadians the latest,
broadest and most innovative automotive product selection, the store's
customer experience has been completely re-invented to provide Canadian
drivers everything they need to increase the performance and safety of
their vehicles.
"We believe shopping for auto products and the service experience should
be stress-free, hassle-free and as exciting as driving a new car out of
the dealership," said Allan MacDonald, Senior Vice President,
Automotive at Canadian Tire. "Our automotive store of the future is a
testament to our ongoing commitment to innovation and continuous
improvement of the customer experience; we will set a new standard in
the automotive industry."
Every area of the store has been redesigned with the customer in mind.
Some of the features and customer experiences, many unique to the
automotive market, include:
-
Our iconic tire wall has been redesigned to showcase our leading breadth
of product and to provide customers access to more product information
at eye level
-
The service area has been re-invented to provide a whole new level of
service including drive-in reception, express lube oil and filter as
well as a state-of-the-art auto detailing bay
-
Customers will be able to test their in-car audio entertainment systems,
GPS and car safety electronics before they buy them in a new sound
booth
-
The Family Solution Zone is dedicated entirely to bringing consumers the
latest products and information necessary to improve their safety on
the road - it includes everything from child seats to safety
electronics
Canadian Tire has also made a significant investment in technology - the
largest in the company's history - and training throughout the dealer
network in order to provide front-line employees with the tools and
information they need to provide the best possible customer experience.
The automotive store of the future is one of many initiatives that
showcase Canadian Tire's commitment to transforming the customer
experience. Last month Canadian Tire launched an online tire store
allowing customers to make informed tire purchases from their home.
Last year saw the introduction of in-store tire look-up kiosks
providing customers access to more product information than ever
before. Canadian Tire also launched the all-new Driver Magazine, which is poised to become one of Canada's leading resources for all
things automotive.
About Canadian Tire
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of
Canada's most-shopped general retailers and the country's largest
sporting goods retailer, with more than 1,700 retail and gasoline
outlets from coast-to-coast. Our primary retail business categories -
Automotive, Living, Fixing, Playing and Apparel - are supported and
strengthened by our Financial Services division, which offers such
products and services as credit cards, retail deposits, in-store
financing, product warranties, and insurance. Nearly 68,000 people are
employed across the Canadian Tire enterprise, which was founded in 1922
and remains one of Canada's most recognized and trusted brands.
Image with caption: "Canadian Tire unveils new automotive store of the future. (CNW Group/CANADIAN TIRE CORPORATION, LIMITED)". Image available at: http://photos.newswire.ca/images/download/20111019_C5539_PHOTO_EN_5060.jpg
Image with caption: "Canadian Tire unveils new automotive store of the future. (CNW Group/CANADIAN TIRE CORPORATION, LIMITED)". Image available at: http://photos.newswire.ca/images/download/20111019_C5539_PHOTO_EN_5058.jpg
