Canada's Pioneer Customer Loyalty Reward Program Canadian Tire 'Money' can be used anytime, for any item purchased at a Canadian Tire Associate Store, and it can be combined with other discounts on items. You can use your Canadian Tire 'Money'™ to pay for your entire purchase, or just a portion of the total price. Redeem it immediately or save it up for that special something you've been wanting to buy.

No rules - no time limits - no hassles It's that simple.
Canadian Tire 'Money' (CTM), one of Canada's best-known and most-loved customer reward programs. Considered by many to be a Canadian icon, Canadian Tire 'Money' enjoys nearly universal top-of-mind recognition in Canada.

The History Of Canadian Tire 'Money'  
Canadian Tire 'Money'™ was inspired by Muriel Billes, the wife of Canadian Tire's co-founder and first president, A.J. Billes, and was introduced as a "cash bonus coupon" in 1958 in the first Canadian Tire Gas Bar in Toronto.

Canadian Tire Gas Bar History  
In 1958, the first Canadian Tire service station was built beside the flagship store at the intersection of Yonge and Davenport streets in Toronto.

In 1959, the first "state of the art" Gas Bar and Lubritorium was built beside the Canadian Tire store on O'Connor Drive in Toronto. Originally called "Mor-Power", this gas bar was revolutionary in 1959, with gas pumps designed much like those of today.

Due to the success of these early stations, Canadian Tire gas bars began to multiply.

Fast Facts

• 1961- 10 new gas bars; 201 stores
• 1962- 6 new gas bars; 204 stores
• 1970- 44 gas bars in total; 254 stores
• 1975- 58 gas bars in total; 295 stores
• 1979- two new gas bars with new decor
• 1983- 99 gas bars, 46 Pit Stops and 375 stores in total
• 1997- 193 gas bars; 430 stores
• 2000 - 202 gas bars, 432 stores

Why was Canadian Tire 'Money' Developed? 
Canadian Tire 'Money' was developed as an innovative response to the promotional activities of the major oil companies in the 1950s. The oil companies were giving away dishes and toasters to their customers: A.J. Billes decided to boost gas bar business by giving away coupons. Customers were permitted to choose their preferred "bonus". The result? The oil companies just couldn't compete. In one stroke, Canadian Tire had hit upon another retailing first: the concept of cross-merchandising.

For the first three years, CTM was given out only at Canadian Tire's new Mor-Power gas stations and exchanged for discounts on in-store merchandise only.

The idea met with such success, that in 1961, distribution of CTM was extended to customers at Canadian Tire Stores. Customers were now able to redeem coupons at gas bars and Canadian Tire retail stores.

Fast Facts

• Today, CTM can be used in any quantity, at any time, toward the purchase of any Canadian Tire in-store product or automotive service (excluding Gas Bar products).
• Canadian Tire Gas Bars issue CTM based upon the number of litres of gasoline purchased.
• CTM is available in denominations of 5¢, 10¢, 25¢, 50¢, $1 and $2.
• CTM is currently issued on cash, cheques, debit cards, traveler's cheques, gift certificates, CTM and credit vouchers.
• Customers can redeem CTM at any Canadian Tire Store, regardless of the type of tender being used, and with no expiry date, CTM can be used at any time.

How Many Versions Of Canadian Tire 'Money' Are In The Market?
Since its introduction in 1958, there have been 21 different series and many different versions of CTM. These versions can be distinguished by colour, size, style and authorized signatures. Each old version is withdrawn from the market over time. Despite the changes, however, CTM is clearly identifiable.

Versions of Canadian Tire 'Money'  

1958

5¢/10¢/25¢/50¢/$1.00
• Issued at Gas Bars only •Redeemable at Store only

1961

3¢/5¢/10¢/25¢/50¢/$1.00
• Introduction of 3¢ •Issued at Stores only • Redeemable at Store and Gas Bar

1962

1¢/2¢/3¢/4¢/5¢/10¢/15¢/20¢/25¢/30¢/35¢ 40¢/45¢/50¢/60¢/$1.00
• Issued at Gas Bars only • Redeemable at Store only

1972

3¢/5¢/10¢/25¢/50¢/$1.00
• 50th Anniversary issue • Issued and Redeemable at Store and Gas Bar

1974

3¢/5¢/10¢/25¢/50¢/$1.00
• Issued at Stores only • Redeemable at Store and Gas Bar

1976

3¢/5¢/10¢/25¢/50¢/$1.00
• XXIst Olympiad in Montreal issue
• Issued at Stores only •Redeemable at Store and Gas Bar

1985

5¢/10¢/25¢/50¢/$1.00
• Issued by Stores only • Redeemable at Stores only

1987

5¢/10¢/25¢/50¢/$1.00
• Issued by Stores only • Redeemable at Stores only

1989

5¢/10¢/25¢/50¢/$1.00/$2.00
• Introduction of $2.00 • Issued by Stores only
•Redeemable "Only at CTC Stores"

1992

5¢/10¢/25¢/50¢/$1.00/$2.00
•Completely redesigned • Issued by Stores and Gas Bar
• Redeemable at Stores only

1996

5¢/10¢/25¢/50¢/$1.00/$2.00
• 75th Anniversary issue Issued by Stores and Gas Bar
• Redeemable at Store only

1996

5¢/10¢/25¢/50¢/$1.00/$2.00
• CTC logo in place of 75th logo • Issued by Stores and Gas Bar
• Redeemable at Store only

Fast Facts

• CTM was introduced in 1958 with 5¢, 10¢, 25¢, 50¢ and $1 denominations.
• In 1961, a 3¢ coupon was added, and in 1989, a $2.00 coupon was added.
• In 1962, some "oddball" denominations were also in circulation: 1, 2, 3, 4, 15, 20, 30, 35, 40, 45, and 60 cent coupons.
• The only "oddball" denomination to survive was 3¢; however 1990 was the last printing of 3¢, and by 1993, it was withdrawn from circulation.
• In 1986, the last Gas Bar series of coupons was printed.
• In 1992, all Gas Bar issued coupons and store coupons with 'redeemable at any Canadian Tire or Gas Bar' was withdrawn from circulation.

The first series of Canadian Tire 'Money' symbolized Canadian Tire's image. Taken from an early 1920 store sign, the first image shows a happy tire and dollar sign running hand-in-hand along with the slogan "We make your dollars go further".

In 1961, the next generation of Canadian Tire 'Money' was introduced. This marked the birth of a well-known Scotsman, Sandy McTire, a character that became synonymous with Canadian Tire's emphasis on savings and value. The coupons were printed on genuine bank note paper by the British American Bank Note Company (the same company that printed Canadian currency at the time). The coupons were made from authentic bank note paper, with the same rag content and spot marks as paper currency. Because the coupons felt like real money, people were, and still are, reluctant to throw them away.

Today, the new design of Canadian Tire 'Money' incorporates the latest anti-counterfeiting technology. Special watermarked paper is used in the printing so that, when held up to the light, a white outline of the Canadian Tire triangle is visible through the paper. Raised lettering on the face of the bill, a maple leaf image, and anti-copier tints are used to create the background patterns. A latent image of a maple leaf is positioned to the right of Sandy McTire's left ear-but it can only be seen by tilting the bill at eye level.

Were There Any Unique Versions Of Canadian Tire 'Money'?
There have been a few variations on the theme over the years.

Canadian Tire 'Money' Today
Canadian Tire 'Money' has remained popular with our customers. In fact, each series of new Canadian Tire 'Money' is catalogued, tracked, collected and even hoarded by people not just in Canada but around the world. Rare bills are even considered to be valuable among collectors, prompting the establishment of organizations such as the Canadian Tire Coupon Collectors Club.

Canadian Tire 'Money'. Not only is it Canada's oldest, best known, best loved reward program, it's just one more way that Canadian Tire maintains its promise to be the best at what our customers value most.