Canadian Tire

Environmental, Social and Governance

Learn more about our
efforts in 2021

We Are Here to Make Life in Canada Better

CEO Message

We Are Here to Make Life in Canada Better. At Canadian Tire Corporation (CTC), this is our Brand Purpose. It guides every decision we make, from the products we sell to the services, support, and shopping options we provide. It informs how we show up for our customers, communities and each other.

It serves as our North Star for our Better Connected strategy, through which we are investing $3.4 billion over four years across five Strategic Pillars. We built environmental, social and governance (“ESG”) directly into the pillars of our strategy because we are committed to the work – and not simply because it’s “the right thing to do.” We know our ESG initiatives are critical to fulfilling our Brand Purpose, achieving our financial aspirations, and creating a better, stronger Canada – for today’s generation and generations to come. Our first-ever ESG Report outlines 12 topics that we believe will help us achieve just that.

Greg Hicks, President and Chief Executive Officer, Canadian Tire Corporation, Limited Signature of the CEO
CEO of Canadian Tire

2021 Highlights

A century in the making

Here’s to 100 years of being here for Canadians. CTC’s story began in 1922 when two entrepreneurial brothers, John W. and Alfred J. Billes, bought Hamilton Tire and Garage Ltd. at the corner of Gerrard and Hamilton Streets in Toronto. The Billes brothers’ innovative spirit helped open doors for other entrepreneurs in 1934, when the first officially designated Canadian Tire Associate Store opened in Hamilton, Ontario, serving as a catalyst for the development of Canadian Tire’s highly successful nationwide dealer-operated network of associate stores. Since then, CTC has grown to encompass 13 banners and businesses and more than 1,700 retail and gasoline outlets.

A.J. Billes often said, “Strive always to make things better.” From the outset, that philosophy has influenced how we serve our customers, develop products, and support our people and communities. Here are some highlights of how we have been living our Brand Purpose, that We Are Here to Make Life In Canada Better, for the past 100 years:

An enterprise-
wide effort

We are advancing our ESG strategy across our entire enterprise, from our consumer-facing brands to our financial services division. Here is a snapshot of some of the initiatives our banners and businesses implemented in 2021:

Land Acknowledgement

Land Acknowledgement

We acknowledge that long before Canada was a country, strong nations and cultures existed here – and, continue to exist. The Canadian lands on which CTC operates have been the site of human activity for 15,000 years. Today these lands and lakes continue to be home to many First Nations, Inuit and Métis communities from across Turtle Island, also known as North America.

Our home office, located in what is currently known as Toronto, is situated on the traditional territory of the Anishinaabeg, Huron-Wendat and the Haudenosaunee Nations. This location is covered by Treaty 13, signed with the Mississaugas of the Credit, and the Williams Treaties, signed with multiple Mississauga and Chippewa bands. We are grateful that we can live and work here, and we are committed to building and sustaining a relationship with Indigenous peoples based on respect, dignity, trust and cooperation.

At CTC, we know that land acknowledgements mark a small but important step in the journey of confronting the truth and working towards reconciliation with Indigenous peoples. We are in the early stages of our journey. As we look ahead and live our Core Values, we are committed to acknowledging the truth and advancing our reconciliation journey.

Awards and Recognition

As a testament to our longstanding commitment to people and the environment, and the hard work and success of our teams across our group of companies, we are proud to have been recognized by various awards and included in various indexes over the years.


One of CTC’s Core Values is that we are stronger together, which is why collaboration with our partners helps us create a better Company and a better Canada. Through strategic memberships, we draw on a network of industry expertise in all that we do. Examples include:

We also hold leadership positions in different organizations that manage environmental stewardship obligations and search for new solutions to environmental and social issues. Examples include:

Sustainability at Canadian Tire Corporation

We have a responsibility to ensure Canadians can continue to enjoy the jobs and joys of a lifetime in Canada for generations to come.

Canadian Tire performace logo

Download our 2021 ESG Report Summary

Our 2021 ESG Report Summary provides a high-level overview of our approach, actions and initiatives for our most important ESG topics in 2021.

esg approach

Learn more about our approach

Our approach to managing ESG topics shapes how we do business while proactively addressing the challenges facing our industry and country.

Unless otherwise indicated, information in this ESG Report is provided for the 2021 fiscal year. For further information on our approach to ESG reporting, including our Glossary, which sets out definitions of capitalized terms and acronyms that are not otherwise defined in this page, and our forward-looking information disclaimer, please click here.