Canadian Tire 'Money' Highlights
- Canada's oldest loyalty reward program
- 21 different series of 'Money' and many different versions have been introduced; it is available in denominations of 5¢, 10¢, 25¢, 50¢, $1 and $2
- Over 1 billion Canadian Tire 'Money' notes have been in circulation
- Made from authentic bank note paper with the same rag content and spot marks as paper currency; today 'Money' incorporates latest anti-counterfeiting technology
- Through its loyalty programs, Canadian Tire awards more than $100 million dollars to customers every year
- Many communities collect and donate Canadian Tire 'Money' to support local fundraising efforts of organizations and groups
The History of Canadian Tire 'Money'
1958: Canadian Tire 'Money' introduced, pioneering the loyalty program concept. Conceived by Muriel Billes, wife of Canadian Tire's co-founder, A.J. Billes, the coupons featured a happy tire and dollar sign running hand-in-hand, a Canadian Tire logo dating back to 1926.
1961: Sandy McTire character, designed by employee Bernie Freeman, introduced on Canadian Tire 'Money'; still pictured today.
1961: Canadian Tire 'Money' extended to customers at Canadian Tire stores and printed on genuine bank note paper by the British American Bank Note Company.
2000: Canadian Tire 'Money' On The Card® upgrades the loyalty program once again; Canadian Tire Options® MasterCard® customers earn Canadian Tire 'Money' On The Card electronically, anywhere MasterCard is accepted.
2010: Canadian Tire 'Money' launches a special series of three coins, manufactured by the Royal Canadian Mint, showcasing Canadian family winter moments.
2012: Canadian Tire introduces a new loyalty offering with Canadian Tire 'Money' Advantage™, a customer rewards program that allows customers to collect points for purchases at Canadian Tire stores and gas bars that are redeemable for over 90,000 items in store - just like Canadian Tire 'Money'. the program is currently only available in Nova Scotia.