For customer relations, please contact:

1-800-387-8803 (English)
1-800-565-3356 (French)

If you have general questions about Canadian Tire, please contact:

Corporate Home Office
2180 Yonge Street
P.O. Box 770, Station K
Toronto, ON M4P 2V8

Full Contact Listing

Canadian Tire 'Money': A History of Loyalty Program Innovation 

Canadian Tire 'Money' Highlights 

  • Canada's oldest loyalty reward program.
  • Twenty one different series of 'Money' and many different versions have been introduced.
  • Made from authentic bank note paper with the same rag content and spot marks as paper currency – Canadian Tire 'Money' incorporates the latest anti-counterfeiting technology.
  • Canadian Tire ‘Money’ is available in denominations of 5¢, 10¢, 25¢, 50¢, $1 and $2.
  • Over $1 billion Canadian Tire 'Money' notes have been in circulation.
  • Through its loyalty programs, Canadian Tire awards more than $100 million dollars to customers every year.
  • Many communities collect and donate Canadian Tire 'Money' to support local fundraising efforts.

The History of Canadian Tire 'Money'

1958: Canadian Tire 'Money' introduced, pioneering the loyalty program concept. Conceived by Muriel Billes, wife of Canadian Tire's co-founder, A.J. Billes, the coupons featured a happy tire and dollar sign running hand-in-hand, a Canadian Tire logo dating back to 1926.

1961: Sandy McTire character, designed by employee Bernie Freeman, introduced on Canadian Tire 'Money'; still pictured today.

1961: Canadian Tire 'Money' extended to customers at Canadian Tire stores and printed on genuine bank note paper by the British American Bank Note Company.

2000: Canadian Tire 'Money' On The Card upgrades the loyalty program once again; Canadian Tire Options MasterCard customers earn Canadian Tire 'Money' On The Card electronically, anywhere MasterCard is accepted.

2010: Canadian Tire 'Money' launches a special series of three coins, manufactured by the Royal Canadian Mint, showcasing Canadian family winter moments.

2012: Canadian Tire introduces a new loyalty offering with Canadian Tire 'Money' Advantage, a customer rewards program that allows customers to collect points for purchases at Canadian Tire stores and gas bars that are redeemable for over 90,000 items in store – just like Canadian Tire 'Money.' The program is currently only available in Nova Scotia.

Did you Know?
The man on a Canadian Tire 'Money' bill is named Sandy McTire.