Canadian Tire

Diversity, Inclusion & Belonging

MAKING INCLUSION THE DEFAULT, NOT THE EXCEPTION

Equity isn't embedded by one-time training—it's built through daily habits, leadership accountability, and peer-driven learning.

Read the 2024 Diversity, Inclusion and Belonging (DIB) Year in Review and learn about Canadian Tire Corporation’s journey to a culture of belonging.

  • 5,000+ employees engaged with 45+ events organized by Employee Inclusion Networks
  • 100+ CTC employees and guests marched at Toronto Pride Parade for third year in a row
  • Conducted first-ever research study on customer belonging with Triangle Customer Panel
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CTC recognized as one of Canada’s Best Diversity Employers 2025

Read more here

Stories of Belonging

Throughout Canadian Tire Corporation, employees are the driving force behind our culture of belonging.

Our Vision

At Canadian Tire Corporation, we are on a journey to create a culture where belonging thrives, and diversity, inclusion and equity are infused into everything we do.

Our Strategic Focus Areas

To achieve our vision and drive impact, we are committed to addressing the following priority areas:

Our Culture

Build an inclusive environment: Prioritize employee voices and leverage diversity data to ensure workspaces and practices are welcoming, open, and barrier-free. Improve talent pipelines while providing opportunities for employees to have increased mobility across the organization.

Our Customers

Reflect all customers: Develop resources, training and messaging that help us better serve and connect with our diverse customers.

Our Communities

Make our communities better: Address the barriers and issues that matter most to our communities.

“At CTC, DIB isn’t a new thing. It’s not a side project. It’s part of who we are and it’s here to stay.

When equity, diversity and inclusion are equally addressed companies experience belonging. And that in turn enables employees to achieve their full potential, and drive innovation for our customers.”

- Abhishek Sarathy, AVP, DIB

Photo of Abhishek Sarathy

Our Framework

Every year, we demonstrate our commitment to inclusion as a core company value by asking thousands of CTC employees to participate in the annual Diversity, Inclusion and Belonging (DIB) Survey and Courageous Conversation sessions. By keeping our fingers on the pulse of the employee experience, we further embed a sense of belonging into our DNA. Together, CTC prioritizes three key drivers in everything we do: diversity, inclusion, and equity.

Diversity Inclusion Belonging Equity Ensuring that people have access to opportunities and resources that meet their needs The representation of the visible and non-visible ways in which people may differ The participation and integration of different perspectives, views, and ideas An environment that fosters individual authenticity and common purpose to unlock engagement and performance

When equitable policies and practices are coupled with a diverse workforce and an inclusive organizational culture, together we can foster belonging and create innovative and impactful spaces.

Our People

four female hikers hugging and laughing during their hike in the woods

Employee Inclusion Networks (EINs)

Employee Inclusion Networks (EINs) are voluntary employee-led groups that help increase engagement across the organization by building communities among people with shared cultures, identities, and experiences.

These groups are formed by and made up of our employees, and provide a snapshot of the diversity found throughout our organization and the communities we serve. We value their lived experience and expertise and work with them to build programs, products and environments that are more inclusive and representative, while driving business outcomes. We know that supporting and working with our EINs is vital to building a more inclusive, collaborative, and authentic culture—one where all employees feel seen, heard and that they belong.

ACPI logo BEN logo MHM logo Tipen logo EN-ABLE logo SAAT logo Families @ the Tire logo PRISM logo Latinx logo WLN logo

The Asian Canadian Pacific Islander (ACPI) Network: The ACPI Network raises awareness and celebrates ACPI culture, fostering a sense of belonging for our ACPI employees and allowing every aspect of their identity to be seen, heard, and welcomed.

DIB Committee Network

The Diversity, Inclusion and Belonging Committee Network connects business resource groups of employees who are embedding diversity, inclusion and belonging practices into our business units and banners at CTC and addressing areas of opportunities that come out of the annual DIB Survey.

Your Story With Us

STAY UPDATED ON OUR LATEST INITIATIVES

On the Canadian Tire Corporation LinkedIn page, you can stay up to date on our DIB initiatives and special events.

THERE’S A PLACE FOR YOU HERE

Diverse talent. Unique perspectives. Inclusive teams. We’re building a workplace where everyone feels they belong and is empowered to thrive. We’re making inclusion part of our DNA.

Join our team and help us make Life in Canada Better.

Our Careers