Canadian Tire

Press Release Details

> View all news

Canadian Tire Corporation Announces Strategic Partnership with Myant Inc. to Bring Smart Technology and Innovation to Key Performance and Safety Apparel and Footwear

May 24, 2019

Myant's made-in-Canada Textile Computing to be integrated into CTC brands, including Helly Hansen, Dakota and Woods

TORONTO, May 24, 2019 /CNW/ - Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.A), one of Canada's largest and most trusted retailers, and Myant Inc., a world leader in Textile Computing™, are pleased to announce their partnership to introduce wearable computing and smart textiles to CTC's family of leading retail brands.

Canadian Tire Corporation, Limited (CNW Group/CANADIAN TIRE CORPORATION, LIMITED)

Myant's proprietary fiber-based innovations will be brought to consumers in Helly Hansen, Woods and Dakota products to keep Canadians safer, more comfortable, and ultimately, healthier. These solutions will use Myant's SKIIN Textile Computing™ platform that integrates biometric sensors, heat generation technology and electroluminescence into everyday clothing. This partnership will introduce apparel and footwear that keeps customers warmer, lights up at night to keep them more visible, and connects with smart devices to record performance and health information from heart rate to blood oxygen levels.

By partnering with Myant, CTC furthers its commitment to provide customers with new and innovative products and solutions for everyday life, including pedestrian and cyclist safety at Canadian Tire, Dakota workwear at Mark's, outdoor apparel from Helly Hansen and Woods, available at SportChek. The result is a significant step forward in developing next generation Connected Health, Connected Worker and Connected Home applications.

"Smart textiles will allow footwear and apparel to reach new heights in terms of safety, health and performance. CTC and our family of brands are committed to investing to bring these innovations to our customers around the world," said Allan MacDonald, Executive Vice President, Retail, Canadian Tire Corporation.

"Myant's long-term vision is to build a new platform for human-computer interaction that helps individuals manage and anticipate their health and wellness 24 hours a day, throughout their lives. Canadian Tire and its portfolio of retail banners is a natural partner in this endeavour given its central role in the lives of millions in Canada and beyond, from the hockey rink and the gym through to our homes and our clothing," said Tony Chahine, CEO and founder, Myant Inc.

Founded in 2010, Toronto-based Myant Inc. is creating the world's first Textile Computing™ platform that ambiently connects humans to the world around them through textile-based solutions. With an extensive patent portfolio, a talented, multidisciplinary team of data scientists, engineers (biomechanical, mechanical & electrical), programmers, fashion designers and knitting machine technicians, and over 80,000 square feet of advanced manufacturing capacity, Myant is turning everyday textiles into bidirectional interfaces for human-computer interaction. The SKIIN Textile Computing™ platform provides unparalleled breadth of sensing capacity - from heart health (heart rate, heart rate variability, electrocardiogram), activity recognition and measurement, sleep stage and sleep quality detection, drug adherence, stress level monitor and body temperature measurement, chemical sensing and more - as well as the ability to return heat and stimulus through the very fibers of textile products. For more information about Myant Inc., SKIIN and Textile Computing™, visit or

About Canadian Tire Corporation
Canadian Tire Corporation, Limited, (TSX: CTC.A) (TSX: CTC) or "CTC", is a family of businesses that includes a Retail segment, a Financial Services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening divisions. PartSource and Gas+ are key parts of the Canadian Tire network. The Retail segment also includes Mark's, a leading source for casual and industrial wear; Pro Hockey Life, a hockey specialty store catering to elite players; and SportChek, Hockey Experts, Sports Experts, National Sports, Intersport and Atmosphere, which offer the best active wear brands. The approximately 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across Canada and around the world by the Company and its local dealers, franchisees and petroleum retailers. In addition, Canadian Tire Corporation owns and operates Helly Hansen, a leading global brand in sportswear and workwear based in Oslo, Norway. For more information, visit



Categories: Media Coverage
> View all news